On April 18, Darina Starshinova, Director of Strategic Marketing at "Lenta," gave a guest lecture for students of the Educational Program "International Bachelor's in Business and Economics". With a decade of experience in FMCG and retail, Darina is a top-notch specialist in identifying customer needs and in the ability to make customers fall in love with brand products. How others do it and how Darina does it – you may read next in our article.